ANNOTATED BIBLIOGRAPHY

PERFECT EXECUTION

Annotated Bibliography

Mau, Dhani. “How the Fastest-Rising Beauty Vloggers Found Success.” Fashionista, 30 Jan. 2014, https://fashionista.com/2014/01/beauty-vloggers. Accessed 21 Jan. 2018.

Mau’s article on Fashionista.com offers insight on the tricks and tips for success on YouTube as a beauty vlogger. The article has interviews from real YouTube beauty vloggers who have well over a million subscribers on their channels, rose to fame rather quickly, and talks about how to do so in an industry that has become very populated with vloggers who are doing the exact same thing as everyone else. The vloggers featured in the article include Michelle Phan, Bethany Mota, and Ingrid Nilsen. The ladies talk about how bringing personality and originality into their channels is the thing that sets them apart from others, and brings the most views. Creating videos that viewers request also gets these ladies views and keeps people coming back to watch more videos.

This article relates to my research question, can new beauty vloggers gain success on YouTube with an overcrowded industry, because the article discusses how these vloggers deal with this issue and gives their own experience.

This article isn’t like the other sources, because this article refers to experiences from 2014, and I will be comparing this information with tactics used from influencers in 2017.

 What I find interesting in the article is the fact that out of the three vloggers mention, I only recognize two of them, Michelle Phan and Bethany Mota. The article includes some branding and deals they received because of YouTube, including a clothing line with Aeropostale and a Dr. Pepper campaign, which I remember from 2014. The third vlogger, Ingrid Nilsen, on the other hand, didn’t have deals like those, and I wonder what made her different from the others. I also find it interesting that 2014 was a year where the YouTube beauty industry was too overpopulated as well. I didn’t begin to watch YouTube until 2015, and I didn’t realize vloggers were struggling to find success then too. I am eager to find out what vloggers today have to go through to find success today.

Gupta, Harshita and Singh, Saumya and Sinha, Priyanka. “Multimedia Tool as a Predictor for Social Media Advertising – a YouTube Way.” Multimedia Tools and Applications, vol. 76, pp 18557–18568, Springer US, 2017, https://doi.org/10.1007/s11042-016-4249-. Accessed 4, Feb. 2018.

Gupta, Singh, and Sinha work for the department of management studies for ORCID, in Dhanbad, India. They are the authors of the book Multimedia Tools as a Predictor for Social Media Advertising- a YouTube Way. Singh has nine other works with the ORCID, a nonprofit organization for research. This article was found on the Florida State University library.

The article is dissecting the elements needed to accumulate views of a beauty advertisement on YouTube. These elements include number of cuts, background music, sound effects, bold colors, slow motion, message appeals, surprise ending, celebrity appeal, and more. The article mentions how YouTube is the second biggest search engine behind Google, and beauty marketers realize the need to utilize YouTube for advertisement.

This article relates to my research question, because these tactics could be used not only in advertisements, but also in YouTube videos as well. Beauty gurus can incorporate these videos tactics in their videos so increase views and subscribers. I can investigate which beauty gurus add these elements into their videos and what that does for their channel. Is this how top beauty gurus received their subscribers? Will these tactics work for smaller beauty channels?

This source is different from my last source because this investigates how to increase view of a YouTube beauty advertisement, not a video. This analysis takes away the advantages of talent, personality, and content. This investigates the quality of the video, and things that can be done with editing to bring in viewers.

What I find interesting in this article is the special effects that bring in views, like slow motion and surprise ending.

Zhou, Renjie and Khemmarat, Samamon and Gao, Lixinand Wan, Jian and Zhang, Jilin. “How YouTube Videos are Discovered and its Impact on Views.” Multimedia Tools and Applications, Vol. 75, pp 6035-6058, Springer US, 2016, https://doi.org/10.1007/s11042-015-3206-0. Accessed 4, Feb. 2018.

Zhou, Khemmarat, Gao, Wan, Zhang are the authors of How YouTube Videos are Discovered and its Impact on Views. Zhou, Wan, and Zhang attended the School of Computer Science and Technology, Hangzhou Dianzi University in Zhejiang, China.  They also attended the Key Laboratory of Complex Systems Modeling and Simulation of the Ministry of Education, in Zhejing, China. Khemmarat and Gao attended the Department of Electrical and Computer Engineering, University of Massachusetts, in Amherst, USA.

The article is about how YouTube videos are discovered, related to YouTube searches, video recommendations, and features on the highlight page. The investigation finds that YouTube search and the featured page has a rich-get-richer format where popular videos are first to appear, and recommendations help create niche videos appear. Search and recommendations are the two sources that accumulate the most views for videos. The article brakes down view sources, and how they give opportunities for view.

This relates to my research question, because it analyzes how YouTube videos get more views than others, and why. It shows the inner workings of YouTube, and how the site can help channels grow, and favor some channels if they already have a following. This article compares to my first source, which mentions how the vlogger’s channels subscribers grew substantially once they already have a decent amount. What I find interesting about this article id the patterns involve in the mechanics of the three sources.

This article is different form the other articles, because it follows the personal story of one vlogger from start to finish, and puts things in perspective. I found this video interesting because it broke down how views on each video affect the products she mentions, and how influential the turnaround of these product sales are.

Houlis, Annamarie. “How Chriselle Lim Turned a Beauty Blog and YouTube Channel into a massive Influencer Success Story.” Fashionista. 21, November 2017. https://fashionista.com/2017/11/chriselle-lim-factor-production-content-studio. Accessed 4, Feb. 2018

Annamarie Houlis is a editor for Fashionista, an online fashion and beauty journal. She is the author of How Chrisell Lim Turned a Beauty Blog and YouTube Channel into a Massive Influencer Success Story.

This article is about Chriselle Lim, and how she quit her job to become a Youtuber fulltime in 2010. Lim explains how she was in the right place in the right time, and found an unrepresented niche market in Korean beauty and fashion, and decided to pursue it, help women feel beautiful internationally.

This relates to my research question, because this story highlights the point that being successful of YouTube was possible in an unrepresented market in 2010. These days every corner of beauty is covered and oversaturated, and not as easy as it was to rise to fame like Lim did.  

This relates to my research question, because it shows how a youtuber received her success, and breaks down her journey, and what she did to get views and subscribers. What I found interesting about this article is how Lim found more success on YouTube than from her job as a stylist in the industry.

Wischhover, Cheryl. “Michelle Phan’s Advice For Getting Famous on YouTube.” Fashionista. 25, April 2014, https://doi.org/10.1007/s11042-015-3206-0. Accessed 4, Feb. 2018.

This article written by Cheryl Wischhover is called Michelle Phan’s Advice for Getting Famous on YouTube. Wischhover is a editor and writer for fashionista, a beauty ad fashion journal online.

This article is Michell Phans tips and tricks on how to become successful on YouTube, and how she got her 2.8 million subscribers. From her YouTube channel, she was able to land many campaigns with companies, ad launch her own makeup line.

This is relevant to my research question because this blatantly gives to steps to grow a YouTube career. I can use this information to investigate if it can help a currently new vlogger. The article relates to another source, but this goes more in depth, and puts the steps needed to be taken to get fame in order.