Annotation 1

Takaia Mallett

Maddie Kahl

ENC 2135

21 January 2018

Annotated Bibliography

Mau, Dhani. “How the Fastest-Rising Beauty Vloggers Found Success.” Fashionista, 30 Jan. 2014, https://fashionista.com/2014/01/beauty-vloggers. Accessed 21 Jan. 2018.

Mau’s article on Fashionista.com offers insight on the tricks and tips for success on YouTube as a beauty vlogger. The article has interviews from real YouTube beauty vloggers who have well over a million subscribers on their channels, rose to fame rather quickly, and talks about how to do so in an industry that ha become very populated with vloggers who are doing the exact same thing as everyone else. The vloggers featured in the article include Michelle Phan, Bethany Mota, and Ingrid Nilsen. The ladies talk about how bringing personality and originality into their channels is the thing that sets them apart from others, and brings the most views. Creating videos that viewers request also gets these ladies views and keeps people coming back to watch more videos.

This article relates to my research question, can new beauty vloggers gain success on YouTube with an overcrowded industry, because the article discusses how these vloggers deal with this issue and gives their own experience.

This article isn’t like the other sources, because this article refers to experiences from 2014, and I will be comparing this information with tactics used from influencers in 2017.

What I find interesting in the article is the fact that out of the three vloggers mention, I only recognize two of them, Michelle Phan and Bethany Mota. The article includes some branding and deals they received because of YouTube, including a clothing line with Aeropostal and a Dr.Pepper campaign, which I remember from 2014. The third vlogger, Ingrid Nilsen, on the other hand, didn’t have deals like those, and I wonder what made her different from the others. I also find it interesting that 2014 was a year where the YouTube beauty industry was too overpopulated as well. I didn’t begin to watch YouTube until 2015, and I didn’t realize vloggers were struggling to find success then too. I am eager to find out what vloggers today have to go through to find success today.